Ideas – Creations OR Distractions


Here’s the thing!

Why is it that when opportunities open up you find yourself coming up with bigger, better, brighter ideas? You are full of excitement and adrenalin and you just KNOW these ideas will be good for business…

Yet it’s not long before you find yourself leaving your plan or to-do-list behind…then you start noticing the work that hasn’t been finished! And there is so much to do…AND the great ideas have just been added to your to-do-list!

When will you get the time to do it all?

All the effort you put into prioritising and planning has gone out the window.

So it’s no wonder people neglect to plan…and its now wonder the results are not what you want…nor are they consistent.

Great Ideas can be the biggest deal breaker, the biggest distraction out there when it comes to doing the do that needs to be done consistently.

Because not every idea needs to be implemented and they don’t necessarily need to start right now.

Yet to stay relevant in the market you are in, you need to be creative so you are continuously improving and/or growing your business. This is an essential part of being effective and productive.

So when is the line crossed…the line where ideas are the creators of new innovation for business growth to them being distractors of the essentials that need to be done so your business stays operationally effective and profitable.

This is where we need to recognise the emotions that are driving the ideas…excitement, enjoyment, buzzing, elation etc. which can all be rather addictive but not necessarily productive. And before you know it, the ‘boring’ jobs are neglected, you’re behind in emails, behind in other admin, sales pipeline is running dry, you’re cancelling meetings with key personnel, staying even later at work etc.

So what can you do here?

There are six simple steps you can take right now.

  1. Recognise the emotions that are driving the ideas: It is absolutely great to be excited etc. but it is also just as important to recognise what you may be missing or neglecting that will hurt your business if left alone.
  2. Be clear on why the plan is needed: Are the outcomes related to strategic milestones or tactical goals of your core business, for example:
    1. Is it a macro plan for the whole of the business over an extended period of time (12 months to 3 years) that gives clear future direction?
    2. Does the plan provide medium term goals for consideration and implementation a bit further down the track?
    3. Does the plan go into the micro of what needs to be done now to meet the requirements of ‘a’ and ‘b’ above?
  3. Take action on what needs to be done now: Stick to the plan for the essentials of business without fail so you have a very consistent approach to managing, nurturing, improving your core business.
  4. Set specific times for ideas creation: When an idea comes up, doesn’t mean it needs your full attention RIGHT NOW. Make time to be creative so that you can spend it on developing the ideas and you can make rational decisions on why, what, when, where, how and who of them.
  5. Recognise the deal makers: When you practice this strategy you will soon start noticing which ideas are creations that will be deal makers for your business and those that are deal breakers.
  6. Adjust your plans: Make adjustments for the deal makers only and put the deal breakers aside for now – they make work at another stage for your business but not just now.

That IS it…

And yes it is simple!

When you keep to the six steps above, they will definitely help you to stay focused on what needs to be done RIGHT now while still allowing your creative side some freedom without it becoming a distraction that stops the flow of your business.

So give it a go and if you would like a helping hand then contact me…I’m only a conversation away.

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