Getting The Communication Right For Your Business

Communication right

When asking people in workplaces what their most frustrating problem is they say lack of communication. Which when asked what that means, their replies are:

  • Management doesn’t care.
  • We don’t get told what’s going on.
  • Changes get made and we don’t know about them
  • We give clients the wrong information because we were not kept up to date. Then we have more problems.
  • And the list goes on

No surprisingly these problems occur even in the smallest of teams and even if you work by yourself but you use contractors such as book keeper, accountant, copywriter or other specialists. This is because systems do not always mean software program or always involve technology, but what they will always require is communication.

If the communication does not have a system, then the gaps start to widen very quickly as your business grows. And the stress and frustration of playing catch up to fill the gaps is very draining, exhausting in fact! Then this quickly turns into a vicious cycle of two steps forward, two steps back – yes you did read that right!

So let’s make this clear!

When you started your business, you started a system (because your business is a system in itself) and developed a ‘way’ to make sure your products or services reached their target market, and the people in this market then became your clients.

As your business grows, you’ll find you need help – some additional supports – and you now have to decide what parts of the operational side of your business you can hand over to someone else.

From this point forward, no matter the type of support you engage, it will involve working with other people in your business – employees, contractors, software support centres, bank manager to name a few.

And this is when the information that is in your head – your expertise, your business plans – must be shared with others so they can support you in the way your business needs. This will also happen when the information is in other people’s head yet needs to be shared as well.

Wherever there is a transfer of information, then a system of communication is formed.

Some will be done informally and some formally. And either will work depending on the situation. But the challenge for any growing business is that as your team grows, so does the system network.

You only need to compare a map of Sydney and a map Canberra to see the difference between the planned, well-communicated design of Canberra as it grew into a substantial city to the ad hoc planning of Sydney to what it is now and how it continues to grow.

And the same principle applies to your business and the way the growth is communicated. What you don’t want is to create an urban sprawl that is too difficult for people to navigate … and find themselves (and you) lost in the midst.

So when all is said and done just follow these 7 steps:

  1. Be clear on why the information needs to be communicated.
  2. Decide now what information needs to be communicated.
  3. Know the consequences of this information being or not being communicated
  4. Decide what will need formal modes of communication and what can remain informal.
  5. Follow-up with the people involved to check that the information and communication modes are effective and are on track to reaching the goals of your business.
  6. Modify as needed.
  7. Repeat the 6 points above.

Do this and you are already on your way to breaking the vicious cycle of two steps forward and two steps back.

And if you need a helping hand, then contact us.

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